+city takes the essential elements of how we experience the urban landscape of Scotiabank Nuit Blanche – in physical as well as virtual space – and brings them together in a comedic entertaining event. For one night +city makes this social web visible and tangible, bringing to life the Twitter exchanges that layer the city with a constant networked flow of information. Led by Second City performers, throughout the evening celebrity guests and the public will be able to participate in shaping the Scotiabank Nuit Blanche experience through a series of improv sketches sparked by ideas generated via #snbTO and #pluscityTO hashtags.

+city will transform Toronto's Metro Hall Rotunda into a dynamic hub where real life intersects with online life. Turning the burst of the cultural conversation that is part of Scotiabank Nuit Blanche into brilliant comedy,+city will also create visualizations of the data generated during the evening, mapping the participation and patterns of the night in real-time.

Building on a unique app developed by Plus City Design, the installation highlights the connection between storytelling, social media, and space.

Co-founded by Faisal Anwar and Siobhan O’Flynn, Plus City Design creates projects that provide insights into social good, social change, art and innovation, with the goal to change how we perceive the interplay of physical and digital lives. Siobhan is an artist, researcher and consultant engaged in the design of interactive narrative experiences across media and disciplines. Faisal is an artist and interactive producer of hybrid cross-platform projects that use real-time live data, multilayer video projections, and social interactivity.